Last weekend I was extended a special invite by Helene Abiola of Bon Vivant and a Budget to attend a preview of designer discount store Loehmann's Italian Designer collection hitting the stores for the coming season. A selection of bloggers were treated to a tasty delectable brunch and first viewings of all the fashion to come. With the likes of Valentino, Dolce and Gabbana, Pucci, and Missioni, we were in heaven. This was an event not to miss!
Viewing the collections made me fall in love with fashion all over again. Seeing the intricacy and sensitive details of work done on each clothing made it an extra special moment to experience. My eyes have opened wider and I have much more appreciation and respect for the labor and talent entangled to bring the best to the consumer.
The collections were filled with an array of sequins, appliques, delicate beadings, lace, crochet, embroidery, and attention grabbing eyelet markings. Rich vibrant colors also played a part in the collections. Bold prints captivated the eye and seduced any color shy person.
All of these wonderful items will be in stores by the end of February. It was a wonderful experience and I thank @Loehmann's for extending their arms to bloggers of the industry. Below is a picture of the bloggers that were in attendance. Enjoy our proud smiles and excuse the outerwear attire as the warehouse was nippy! Tell me can you see any familiar faces? :-)